The Publishing Industry and Disruptive Technology
In the lecture we recapped what we went over in the first lecture, which included looking at the 'publishing value chain' which is the process that happens between from the author creating the work and to the actual consumers reading the work.
http://tlrg.bangor.ac.uk/moodle/mod/resource/view.php?id=1392
We also had a discussion over our own views on what e-publishing is and our views on the differences between the printed word and words on a screen including the advantages and the disadvantages and the fact that some people dislike reading on a screen and prefer the printed word.
Got shown some software called 'XMind' which is obtainable as a free download. The software is useful as a mind-mapping device for taking notes. Using the software we created a spider diagram for what we as a group wanted to go over in the lecture, including;
e-publishing
the blogs
how technology will change things
author/reader relationship
how to keep it running
how much has happened
disruptive technology? - changes things for the better?
different experiences
Blogs
With the blogs, we are to write down what we learn in the lectures and also our own thoughts and opinions.
Where possible if we could also make references and links.
Thompson reading
Publishing Industry - acquiring symbolic content (ideas expressed in words and pictures), acquiring rights to the content, processing this content, locating financial capital to convert content, convert content into books, distribute and sell converted content (backlist)
Copyright - protects publishers investment
Publisher - made of editorial (desk editing, production, marketing departments, content acquisition, list building, financial investment, content development, quality control, management and co-ordination, sales and marketing)
Publishing Capital - economic capital, human capital, intellectual capital, symbolic capital (backlist)
Publishing Field - type of content, type of market, linguistic field, territorial field, technological field
How to keep it running:
backlist
long-tail model
freemium model
other models
- no longer aware of what we own (rights)
Rattle of Pebbles
- cottage industry
- corporate changed the atmosphere (multimedia industry)
- relationship has changed
Monday, 5 October 2009
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